/Involvement
Base is the third largest Belgium mobile telecommunications operators. The Base brand is part of the Telenet Group and this project was part of a larger digital transformation within the Telenet Group.
I've initially joined the project as the second designer, sharing responsibilities with another lead UI designer, a UX designer, a product owner and a web master from the engineering team. Eventually I've taken over the ownership of the project as the only UI designer having also the opportunity to liaise with the dev team as they were progressing in the development phase.
/The Brief
With an estimated 26% market share in mobile communications Base had a massive user base and an established set of brand guidelines.
The brief for this project was to streamline the user experience across all the Base eCare B2B and B2C products by adhering to the Base visual language. Once the user has logged in he had to able to successfully manage his own Base account...
/An Agile framework
The team has worked within the Agile framework by prioritising the features needed into epics and stories so we can always keep track of our progress. Along with frequent stand-ups and review sessions we've also used collaboration tools such as Confluence, Jira and Invision to communicate with our remote dev team.
/Design and iterate
Based on the early research and brand guidelines I've had to make sure the new designs are consistent with the Base visual language. The new components that would improve the product experience had to go through dozen of iterations, tested and reviewed before being delivered to the dev team.
