Design Museum Boston is a nomadic museum focused on educating the world about design. The museum is based in Boston USA, however it does not have its own gallery, relying heavily on displaying artworks in different parts of the city.
The Design Museum is being supported by donations from art lovers and volunteers helping run the museum activities in exchange for the public good.
In order to be self-sustainable, the Design Museum website needed a makeover to increase the number of visitors and raise further fundings.
The Design Museum had an already well established brand with thousands of monthly visitors some of them already familiar with the website. The challenge was to take the website into a new visual direction yet match the same brand guidelines.
The second task was to increase conversions by eliminating friction and clutter in the process of site visitors giving donations which are vital for the museum existence.